Archive for the ‘North Face’ Category

A sprint to the top of the Eiger

Friday, May 27th, 2011
In November 2008, Swiss climber Ueli Steck set the solo speed record on the 13,025-foot north face of the Eiger in the Bernese Alps of Switzerland.

In this video, Steck makes a mockery of the mountain by practically sprinting to the summit in a ridiculous two hours and forty seven minutes. This clip comes from the award-winning film, Swiss Machine, which was shown as part of last year’s Reel Rock Tour.




Jeff
HikingintheSmokys.com

Posted in Eiger, North Face, Swiss Machine, Ueli Steck, climbing | Comments Off

180 South

Sunday, January 17th, 2010
"It's not an adventure unless something goes wrong"

- Yvon Chouinard

Below is a trailer from a new movie that retraces the footsteps of Patagonia founder Yvon Chouinard and North Face founder Doug Tompkins' road trip to Patagonia.

In 1968, Yvon Chouinard and Doug Tompkins took a 10,000-mile surfing and climbing trip across central and South America. The journey would not only inspire their flagship gear companies, it would also inspire a passion to protect the last wild places on Earth. The film 180 South, with the help of some incredible images, recreates the spirit of that journey.

180 South is scheduled to be in theaters in March. This looks like a pretty cool film:




Jeff
HikingintheSmokys.com Detailed information on trails in the Smoky Mountains; includes trail descriptions, key features, pictures, video, maps, elevation profiles, news, hiking gear store, and more.

Posted in 180 South, Doug Tompkins, North Face, Patagonia, Yvon Chouinard, movie | Comments Off

The North Face sues teenager

Wednesday, December 16th, 2009
The North Face Apparel Corp. is suing a small suburban St. Louis-area company called The South Butt and the teenager who started it. The lawsuit filed last week in federal court in St. Louis seeks unspecified damages and asks the court to prohibit The South Butt from marketing and selling its parody product line.

The South Butt's attorney, Albert Watkins, says The South Butt was started by 18-year-old Jimmy Winkelmann to help pay for college. It puts out products with the tag line, "Never Stop Relaxing," a parody of The North Face line, "Never Stop Exploring."

The lawsuit says The South Butt is trying to "legitimize piracy under the banner of parody."

You gotta love this! Clearly the North Face has a legitimate beef with Winkelmann regarding the logo. However, I'm not so sure about the name or the tag line.

Maybe the North Face should settle this one out of court. Have Winkelmann shut down the business, but agree to pay for his college and then hire him as a junior marketing exec after he graduates!


Jeff
HikingintheSmokys.com Detailed information on trails in the Smoky Mountains; includes trail descriptions, key features, pictures, video, maps, elevation profiles, news, hiking gear store, and more.

Posted in Never Stop Relaxing, North Face, South Butt | Comments Off

Movie Trailer: North Face

Monday, December 14th, 2009
Below is a trailer from an upcoming movie called North Face.

Based on a true story, North Face is a gripping adventure drama about a competition to climb the most dangerous rock face in the Alps. In 1936, Nazi propaganda urged German Alpinists to conquer the unclimbed north face of the Swiss massif, the Eiger, bringing two reluctant climbers, Toni Kurz (Benno Furmann) and Andi Hinterstoisser (Florian Lukas), to begin their daring ascent and attempt to scale the infamous rock face, often called the Murder Wall.

Looks like this could be a pretty good suspense-filled movie:




Jeff
HikingintheSmokys.com Detailed information on trails in the Smoky Mountains; includes trail descriptions, key features, pictures, video, maps, elevation profiles, news, and more.

Posted in Movie Trailer, Murder Wall, North Face, the Eiger | Comments Off