Archive for the ‘Nature Valley’ Category

Nature Valley’s Preserve the Parks Program to Benefit Smokies

Wednesday, April 11th, 2012
Commonly referred to as “America’s best idea,” the national parks are awe-inspiring places that provide a deep connection to our country’s heritage, and to nature. But threats to the parks and to their funding are impacting park wildlife, water and air quality, and require our attention and support. Leading granola bar brand, Nature Valley® is a longtime supporter of national park preservation through its “Preserve the Parks” program – now in its third year – which benefits the National Parks Conservation Association (NPCA). Over the course of the three-year relationship, the Preserve the Parks program will have helped raise more than $1 million to benefit restoration projects in support of America’s national parks.

This year, Nature Valley is continuing to help preserve America’s national parks while encouraging education, outdoor exploration and support. To get the 2012 Preserve the Parks program started, Nature Valley is making a $300,000 donation to the NPCA and is inviting consumers to help raise an additional $200,000 by entering the Universal Product Codes (UPC) from specially-marked packages of Nature Valley products at PreserveTheParks.com. This year, in celebration of National Park Week (April 21-29), consumers are invited to visit the Nature Valley Facebook page and “Like” designated posts during that week to help trigger additional donations to the NPCA – $1 per “Like,” up to $50,000.

Preserve the Parks Program Details

Funds raised by Nature Valley this spring and throughout the year will support restoration projects benefiting six national parks, including:

• Acadia National Park: Constructing a connector trail to provide better access to Acadia National Park.

• Everglades National Park: Improving public access to, and providing greater awareness about the Everglades and Everglades National Park.

• Grand Teton National Park: Protecting wildlife migration corridors near Grand Teton National Park.

• Great Smoky Mountains National Park: Restoring land and wildlife habitats to benefit Great Smoky Mountains National Park.

• Joshua Tree National Park: Ensuring healthy ecosystems to benefit the wildlife of Joshua Tree National Park.

• Yellowstone National Park: Restoring pronghorn migration routes around Yellowstone National Park.

For more information, to volunteer, or make a donation, please visit PreserveTheParks.com.


Jeff
HikingintheSmokys.com

Posted in Nature Valley, Preserve the Parks Program, Smokies | Comments Off

Nature Valley’s PreserveTheParks to benefit Smokies

Saturday, July 16th, 2011
As summer travel season heats up, Nature Valley® has partnered with travel expert and TV personality Samantha Brown to encourage Americans to experience the beauty of our national parks, while helping to raise awareness for the importance of preservation efforts. The program, called the National Parks Project, benefits the National Parks Conservation Association (NPCA), whose mission is to help preserve America’s national parks for generations to come. Nature Valley is making a $400,000 flat donation to the NPCA and this summer, consumers can help raise an additional $100,000 for our parks by entering Universal Product Codes (UPC) from specially marked packages of Nature Valley products at PreserveTheParks.com.

How to Get Involved

Our national parks face chronic budget shortfalls and natural threats that have the potential to limit, and even degrade, their preservation. “Insufficient funding and support threatens the quality of our parks and our ability to preserve them,” said Tom Kiernan, president of the National Parks Conservation Association. “With the upcoming centennial of the National Parks Service in 2016, now is the best time for Americans to rally behind our parks – by visiting them, volunteering or helping raise funds through initiatives like the National Parks Project.”

This summer, consumers can join Samantha Brown and Nature Valley by:

• Visiting PreserveTheParks.com and entering UPCs from Nature Valley products to help raise money for the NPCA. For each UPC entered now through October 31, 2011, Nature Valley has agreed to donate $.10 to the NPCA, up to $100,000, to support their preservation work near various parks across the country.

◦ Beginning July 12, 2011, Nature Valley is increasing donations to the NPCA from $.10 to $1.00 for a short time (maximum donation still $100,000). Visit PreserveTheParks.com to learn more about this promotion.

• Entering for the chance to win a trip to Yellowstone and Grand Teton National Parks at PreserveTheParks.com or the Nature Valley Facebook page. No purchase necessary. See website for complete rules and information on how to enter.

• Browsing the “Preserve the Parks” section of the Nature Valley Facebook page for park tips and inspiring photos from Samantha Brown and Nature Valley to help them make the most of their national parks experience this summer.

The National Parks Project

This marks the second year of the National Parks Project, a partnership between Nature Valley and the NPCA. Nature Valley’s $400,000 flat donation and the additional funds raised from UPC entries, up to $100,000, supports restoration projects surrounding six national parks this summer and throughout the year, including:

• Acadia National Park
• Biscayne National Park
• Grand Teton National Park
• Great Smoky Mountains National Park
• Joshua Tree National Park
• Yellowstone National Park

Samantha Brown’s involvement with the National Parks Project represents a growing list of public figures that have shown their support for our parks since the program’s launch, including most recently, actor Josh Holloway.

“Nature Valley loves the national parks and we’re passionate about their preservation,” said Scott Baldwin, marketing manager for Nature Valley. “We want to help remind families and individuals to enjoy nature this summer, and visit some of the beautiful parks in their own backyard.”


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Jeff
HikingintheSmokys.com

Posted in NPCA, National Parks Project, Nature Valley, PreserveTheParks.com, benefits the National Parks Conservation Association | Comments Off

Smokies to benefit from Nature Valley’s National Parks Project

Saturday, April 16th, 2011
To kick-off National Parks Week, Nature Valley announced earlier in the week its continued commitment to the National Parks Project. Launched by Nature Valley in April 2010, the National Parks Project supports the National Parks Conservation Association (NPCA) and will contribute up to $500,000 in 2011 to support its work to preserve America’s national parks.

There are few places in our country that provide as much beauty and wonder as our national parks, and preserving them for future generations is not an easy task – years of underfunding and natural threats challenge the parks on a daily basis. The national parks are not only important for preserving America’s heritage, but also for maintaining healthy ecosystems.

In 2011, Nature Valley will make a $400,000 flat donation to the NPCA, and will donate up to $100,000 more when consumers enter their UPCs from specially-marked packages online, beginning in June 2011 and ending October 31, 2011.

Funds raised in 2011 will focus on various projects that will help preservation efforts in support of the following parks:

• Great Smoky Mountains National Park
• Joshua Tree National Park
• Acadia National Park
• Biscayne National Park
• Grand Teton National Park
• Yellowstone National Park

To learn more about the project and for information about donating to the NPCA, visit PreserveTheParks.com.


Jeff
HikingintheSmokys.com

Posted in Great Smoky Mountains National Park, National Parks Project, Nature Valley | Comments Off

Nature Valley’s “Preserve The Parks” project

Monday, July 19th, 2010
Last December, Nature Valley announced it would fund key programs in three national parks across the country this summer. With the guidance and support of the National Parks Conservation Association (NPCA), the division operated by General Mills will donate at least $250,000 to the NPCA - 10 cents for every specially marked granola bar wrapper sent to Nature Valley. Funds will also be raised through Kenney Chesney’s summer concert tour (see his PSA below), Nature Valley's Facebook outreach project, and a partnership recently announced with best selling author Patricia Schultz, who wrote the book 1000 Places To See Before You Die.

All told, contributions are expected to grow to more than $500,000.

Money raised for the NPCA in 2010 will focus on three preservation projects:

• Reestablishing plant life critical to the Grand Canyon

• Restoring habitat for Yellowstone's wildlife

• Rebuilding Biscayne National Park's damaged coral reefs

Nature Valley will also be giving away three trips to Grand Canyon National Park. For more information on the project and the contest, please visit PreserveTheParks.com and the company's Facebook page.





Jeff
HikingintheSmokys.com Detailed information on trails in the Smoky Mountains; includes trail descriptions, key features, pictures, video, maps, elevation profiles, news, and more

Posted in 1000 Places To See Before You Die, Grand Canyon National Park, Kenney Chesney, National Parks Conservation Association, Nature Valley, Patricia Schultz, Preserve The Parks | Comments Off