Archive for the ‘CLIF Bar’ Category

New Energy Bar from ‘800-Year-Old Recipe’

Saturday, April 21st, 2012
Who knew that Italians were eating energy bars 800 years ago? This may explain why they've done so well in cycling over the last century!

Earlier this week the GearJunkie announced on his blog that CLIF Bar will be rolling out a limited edition energy bar in May, based on “a traditional 800-year-old Italian recipe”. The bar, called Gary’s Panforte, was named by the company founder, Gary Erickson, who apparently became inspired by the recipe while bike touring in Italy. The bar is based off the traditional Italian dessert panforte, which is a type of fruit and nut cake.

When I first heard about this it immediately reminded me of Ta Henket, a limited edition beer from Dogfish Head that uses ingredients and traditions found on ancient Egyptian hieroglyphics. The beer is made from wheat and loaves of hearth-baked bread, and is flavored with chamomile, dom-palm fruit and Middle Eastern herbs. Well over a year ago I saw the founder of Dogfish Head on some reality show as he was gathering the ingredients for the beer while visiting Egypt. Although it sounds very interesting, and would love to try it, I haven't seen it for sale yet.


Jeff
HikingintheSmokys.com

CLIF Bar’s Day of Action

Sunday, September 25th, 2011
Some of you may recall CLIF Bar's Meet the Moment campaign from this past spring. The Meet the Moment campaign encouraged people to post photos from their adventures, while helping to inspire others to get outside. In conjunction, CLIF Bar donated $5 to one of five non-profit projects - each one focused on protecting the "Places we Play".

We’re now excited to support them in helping to announce CLIF Bar’s Day of Action. On October 1st and 2nd, CLIF will team up with its five non-profit partners for five projects focused on Protecting the Places we Play.

Many of our most memorable Moments happen in the outdoors. That’s why CLIF Bar is committed to protecting and respecting the outdoor places where we play. We can make a real difference when we join others in taking big and small steps for the environment.

Join in CLIF Bar’s Day of Action by sharing how you make a positive impact in your community. Whether you bike to work or pick up trash on your local hiking trail, show how you take part! Go to CLIF Bar’s Facebook page to upload a photo and tell your story!

If you live near one of the five project areas, head on out and join in person to
help them come to life:

• Access Fund: National Climbing Access and Stewardship Summit – Golden, CO

• International Mountain Biking Association: Bike Skills Park & Trail Construction – Elkridge, MD

• Leave No Trace: Trail Building, Rocky Mountain National Park

• Surfrider Foundation: Pick Up Plastic to Help Keep our Oceans Clean – No matter where you live!

• Winter Wildlands Alliance: Help Protect Winter Ecosystems – Near Driggs and Island Park, ID

For more info and to register, you can go to www.meetthemoment.com.



Jeff
HikingintheSmokys.com

CLIF Bar launches “Meet the Moment” iPhone app

Saturday, May 28th, 2011
Two weeks ago CLIF Bar launched a new campaign called Meet the Moment in which outdoor types have the opportunity to upload photos and share stories on how they Meet the Moment.

Now, CLIF Bar has just announced that people will now have the opportunity to upload their "Meet the Moment" photo directly from their mobile phone, and will have the chance to win their next adventure courtesy of CLIF Bar!

LeadDog's first iPhone app is now available in the App Store! Just search "Clif Bar" or "Clif Bar Meet the Moment" from the app store on your phone and download.

As part of the campaign, after creating your first Moment, CLIF Bar will donate $5 to one of five non-profit projects - each one focused on protecting the Places we Play - the places we Meet the Moment. Every time you upload a new Moment, you'll have a chance to win your next big adventure of your choice - like trekking the Amazon or chasing the Tour de France. There will be 3 lucky winners in all.

The campaign ends on July 31st, and the winners will be selected in September. Donations will be made to the Access Fund, International Mountain Biking Association, Winter Wildlands Alliance, Leave No Trace, and Surfrider. For more information, and to enter, please click here.


Jeff
HikingintheSmokys.com

CLIF Bar’s Meet the Moment

Monday, May 16th, 2011
CLIF Bar has launched an exciting new campaign today called Meet the Moment.

Meet the Moment is about supporting the pursuit of athletic adventure, and the lifestyles and communities that come with it. Whether it's action, adventure, or the thrill of the chase, CLIF Bar wants to know how you Meet the Moment.

To take part, all you need to do is upload photos and share your stories on how you Meet the Moment at www.MeettheMoment.com.

As part of the campaign, after creating your first Moment, CLIF Bar will donate $5 to one of five non-profit projects - each one focused on protecting the Places we Play - the places we Meet the Moment. If CLIF Bar collects 10,000 Moments, they'll double the contribution dedicated to each project! And every time you upload a new Moment, you'll have a chance to win your next big adventure - like trekking the Amazon or chasing the Tour de France - it's completely up to you! There will be 3 lucky winners in all.

Additionally, your photos may serve as an inspiration to others and will help to show how much beauty there is among the Places we Play.

The campaign ends on July 31st, and the winners will be selected in September. Donations will be made to the Access Fund, International Mountain Biking Association, Winter Wildlands Alliance, Leave No Trace, and Surfrider. For more information, and to enter, please click here.


Jeff
HikingintheSmokys.com